Design Associate

Joen Koh

Inspired by childhood experiences of playing The Sims and sketching floor plans before bringing them to life in the game. This early love for creating spaces led her to pursue formal education at Temasek Polytechnic specialising in Retail and Hospitality Design. Eager to expand her design skills, she later obtained a degree in BA(HONS) Design Communication at Lasalle College of the Arts, further refining her creative abilities. Joen’s childhood dream of becoming an interior designer has truly shaped her career, and she continues to approach each project with the same excitement and creativity that sparked her interest all those years ago.

What is design to you

It is a system of thoughts that addresses issues, creates conversations and intentions whilst having fun at the same time! I particularly enjoy residential interior design the most because it allows me to have direct impact on people’s lives and the way they live in their home like how they move around the space, how they arrange their storage in the cabinets and I find this very meaningful and enjoyable.

Who inspires you in design

I don’t have a particular person that inspires me but my inspiration comes from things that I see, experiences I had and sometimes conversation with clients. One thing about designing homes is that we work super closely with clients so I take their lifestyle, wants and needs as priority, you can say my clients inspire me the most too.

What would be a dream project to work on?

A space that is very transformative, lots of secret rooms or hidden storage just like the Jup Jup set in Hi5! Recently I came across a video featuring a space design by architects, Beatrice Ramo and her husband, Bernd Upmeyer. They strategically transformed a 74 sq ft storage room into a functional apartment, The Cabanon. I really like how intentional they are with the design and the use of bold colours and materials in such a small space, suddenly I feel like a 4 room BTO is too big in comparison to this apartment.

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